If you've set foot into a computer game store recently, you'll know that there are a whole lot of recent PC games with the word "tycoon" in their titles. And considering the ongoing success of the 1999 strategy game RollerCoaster Tycoon, why wouldn't there be? Everyone's trying to capitalize on RollerCoaster Tycoon's distinctive and charming model of building a colorful, virtual place of business for little virtual people, then managing and making improvements to the business to keep those little customers happy. Take-2's Mall Tycoon is one of the latest of these new "tycoon" games; it lets you build your own shopping center, furnish it with different stores and scenery, keep it clean and safe, and try to make a virtual fortune from a bustling crowd of customers. It's not a bad idea in theory, but after you play Mall Tycoon, you'll find that it's much more problematic than it is fun.